Wednesday, March 4, 2009

Talk it Out- Broadcast Leads

1.) Print Editon: In one of the most important business cases in years, the Supreme Court on Wednesday ruled that a drug company is not protected from injury claims in state court merely because the federal government had approved the product and its labeling. From the article: "Drug Approval Is Not a Shield From Lawsuits, Justices Rule." Nytimes.
Broadcast Style: The Supreme Court rules against the injury claims of a drug company even though the government approved its packaging.

2.) Print Edition: Mike Fleiss said Wednesday that producers of the ABC dating show did not create the outcome of Monday's season finale that prompted viewer outrage when Mesnick dumped his first choice for the runner-up and was the highest rated show in its time slot, 8-10 p.m. EST, with 15.45 million viewers. From the article: "Producer: 'Bachelor' finale wasn't fixed."
The Baltimore Sun

Broadcast Style: You can relax. The hit TV show 'The Bachelor,' is not fiction, Jason Mesnick made a mess without the help of producers.

3.)Print Edition: State road crews prepared for a late-season storm that began with wet flakes about 7:30 p.m. yesterday. From the artilce: "Road crews on alert for late-season storm."

Broadcast Style: Road crews are starting early in anticipation of snow fall.

1 comment:

jatwater said...

Good Job with these leads, Jennie. You made them much more conversational than the print version.